Sweet Chilli Prawns
Sweet chilli prawns are a safe, high-volume flavour for UK retail. We produce both raw-marinated and breaded versions to your format.
Tell us about your market and product requirements.
Product overview
King prawns in a sweet chilli marinade or coating. Appetiser, stir-fry base, snack. Raw-marinated or breaded retail packs (200 g).
Applications
- Retail frozen
- Ready to cook
- Foodservice
Product information
Reference data for the displayed configuration. Confirm the final specification for your market before launch.
- Species
- Vannamei
- Prawn share
- ~47–77% king prawn depending on format
- Flavour
- Sweet chilli marinade or sweet-&-spicy coating
- Format
- Raw marinated or breaded (cook from frozen)
- Ingredients
- King prawn (crustacean), Water, Sugar, Refined soybean/rapeseed oil, Salt, Wheat starch, Garlic powder, Chilli flakes, Paprika extract, Acidity regulators (citric acid, sodium citrates), Fructose, Maltodextrin, Thickeners.
- Allergens
- Shrimp (crustacean), wheat, soy
- Basis
- per 100 g / per 1/2 pack (77 g)
- Energy
- 75 kcal / 58 kcal
- Fat
- 0.5 g / 0.4 g
- of which saturates
- 0.2 g / 0.2 g
- Carbohydrate
- 6.3 g / 4.9 g
- of which sugars
- 0.8 g / 0.6 g
- of which fibre
- 2.2 g / 1.7 g
- Protein
- 10.3 g / 7.9 g
- Sodium
- 588 mg / 452 mg
- Sodium targets
- Set per destination market. For sodium-sensitive markets such as Canada and the US, the formulation is reviewed against the applicable front-of-pack and sodium-claim thresholds before launch.
- Cooking
- Per pack (~200°C) · Per pack until cooked through
Packaging, storage temperature and shelf life are confirmed per the agreed specification.
Options & variations
Indicative configurations for this product line. Pack format, shrimp count, coating, treatment and preparation can be specified to your brief — not every combination is standard, so confirm availability before the first sample.
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The development opportunity
An evidence-based view of why this format exists, where it sells, and what to develop. Product-line counts come from Ecosea's own market scan; market figures are from public sources, linked below.
Market rationaleWhy this format?
Sweet chilli gives prawns a ready-seasoned, value-added proposition with almost no preparation: the marinade does the flavouring work, so the pack can move straight from fridge or freezer to pan, oven or air fryer. A fixed 200 g portion suits a starter, a light two-person meal or a protein component within a larger plate, and the same flavour platform works across both raw-marinated and coated formats.
Where it playsChannel and occasion
UK multiple retail, primarily chilled and frozen seafood. Chilled shellfish is the sector still growing, warm-water prawns dominate shellfish volume, and prepared/sauce formats are expanding faster than natural. The strongest fit is the mid-week evening meal and starter occasion, with secondary potential in air-fryer and sharing occasions where a sweet, mildly spicy glaze is familiar and low-effort.
Product propositionWhat to differentiate?
Sugar: sweet chilli marinades can carry substantial sugar; offer a reduced-sugar or no-added-sugar variant and state sugars per 100 g clearly on front of pack. Sodium: with average intake well above guidance, control salt in the marinade and communicate sodium per 100 g rather than competing on flavour intensity alone. Prawn and glaze integrity: declare prawn percentage prominently and avoid a sauce-heavy pack; a higher prawn-to-marinade ratio, visible chilli/pepper pieces and a glaze that clings rather than pools gives a tangible quality cue against commodity packs.
References
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Related products
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