Garlic, Chilli & Coriander Prawns
Garlic, chilli & coriander is a crowd-pleasing profile that works cold or hot. We produce it ready-to-eat and breaded, to your format.
Tell us about your market and product requirements.
Product overview
King prawns in a garlic, chilli & coriander marinade. Seafood platters (cold) or hot from the oven (breaded). Ready-to-eat pack or breaded 180 g pack.
Applications
- Retail frozen
- Ready to cook
- Foodservice
Product information
Reference data for the displayed configuration. Confirm the final specification for your market before launch.
- Species
- Vannamei
- Prawn share
- ~43% on breaded lines
- Flavour
- Garlic, chilli & coriander
- Format
- Ready-to-eat (no cooking) or breaded (oven/air fry)
- Ingredients
- King prawns (crustacean), Fortified wheat flour (wheat flour, calcium carbonate, iron, niacin, thiamin), Water, Rapeseed oil, Wheat starch, Rice flakes, Garlic powder, Salt, Red pepper flakes, Onion powder, Yeast, Cayenne pepper, Chilli powder, Sugar, Dextrose, Parsley.
- Allergens
- Shrimp (crustacean); wheat on breaded lines
- Basis
- per 100 g
- Energy
- 81 kcal
- Fat
- 2.2 g
- of which saturates
- 0.3 g
- Carbohydrate
- 1.8 g
- of which sugars
- 0.8 g
- of which fibre
- 0.5 g
- Protein
- 13.2 g
- Sodium
- 644 mg
- Sodium targets
- Set per destination market. For sodium-sensitive markets such as Canada and the US, the formulation is reviewed against the applicable front-of-pack and sodium-claim thresholds before launch.
- Cooking
- Per pack (approx. 200°C)
Packaging, storage temperature and shelf life are confirmed per the agreed specification.
Options & variations
Indicative configurations for this product line. Pack format, shrimp count, coating, treatment and preparation can be specified to your brief — not every combination is standard, so confirm availability before the first sample.
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The development opportunity
An evidence-based view of why this format exists, where it sells, and what to develop. Product-line counts come from Ecosea's own market scan; market figures are from public sources, linked below.
Market rationaleWhy this format?
The format does the work the shopper no longer wants to do: no peeling, no marinade mixing, no cooking decision. That matters because value is shifting toward convenience-led shellfish - prepared, sauce and battered shellfish grew volume by around 10% in the latest 52 weeks, while only chilled shellfish grew and frozen/ambient slipped. A chilled, ready-to-eat garlic, chilli and coriander marinade sits exactly on that convenience-plus-flavour line, and shrimp already accounts for roughly a quarter of seafood eaten in the U.S.
Where it playsChannel and occasion
Primary: UK multiple-retail chilled shellfish, where warm water prawns are a top-five species by volume and chilled is the growth sector. Secondary: prepared/seafood-to-share fixtures and deli-adjacent chilled aisles that trade on restaurant-style flavour. Longer term: U.S. retail and foodservice, where shrimp's share of seafood consumption and heavy import reliance keep a marinated, ready-to-eat offer relevant without needing a new consumption occasion.
Product propositionWhat to differentiate?
Marinade integrity: herb-forward, visibly fresh coriander and a clean garlic/chilli profile rather than a uniform coating - freshness is the one thing a chilled ready-to-eat prawn can claim that a frozen breaded one cannot. Chilli positioning: name a clear heat level and a serving occasion (sharing platter, tacos, pasta) so the pack answers 'what do I do with this?'. Transparent sourcing and origin on front of pack, since shrimp supply is overwhelmingly imported and shoppers have no default trust signal.
References
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Share your benchmark, launch window, target cost and intended channel to frame the next evaluation.
Related products
View all products ↗Bring this concept into your development pipeline.
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