Popcorn Shrimp
Popcorn shrimp is the snackable, fast-cooking format that lifts basket size. We develop it to your coating, size grade and pack — for snacking or as a topper.
Tell us about your market and product requirements.
Product overview
Bite-size, tail-off shrimp pieces in a seasoned crumb — IQF, cooks in minutes. Appetiser, party food, or topper for tacos, pasta, salads and bowls. Value boxes to family bags, with a jumbo grade option.
Applications
- Retail frozen
- Foodservice
- Party & sharing
Product information
Reference data for the displayed configuration. Confirm the final specification for your market before launch.
- Species
- Vannamei
- Cut / grade
- Bite-size, tail-off; standard & jumbo grades
- Coating system
- Classic seasoned breadcrumb or panko
- Ingredients
- Shrimp, Bleached wheat flour, Enriched bleached wheat flour, Soybean oil, Water, Yellow corn flour, Modified corn starch, Salt, Sugar, Dextrose, Whey powder, Methylcellulose, Garlic powder, Yeast, Leavening (sodium acid pyrophosphate, baking soda), Sodium tripolyphosphate, Sodium bisulphite.
- Allergens
- Shrimp (crustacean), wheat; milk in most, soy in some
- Basis
- per 100 g / per serving (85 g)
- Energy
- 224 kcal / 190 kcal
- Fat
- 11.8 g / 10 g
- of which saturates
- 1.8 g / 1.5 g
- of which trans
- 0 g / 0 g
- Cholesterol
- 70.6 mg / 60 mg
- Sodium
- 588.2 mg / 500 mg (22% DV per serving)
- Carbohydrate
- 25.9 g / 22 g
- of which fibre
- 1.2 g / 1 g
- of which sugars
- 2.2 g / 1.9 g
- of which added sugars
- 1.2 g / 1 g
- Protein
- 11.8 g / 10 g
- Vitamin D
- 0 mcg / 0 mcg
- Calcium
- 44.1 mg / 37.5 mg
- Iron
- 1.5 mg / 1.3 mg
- Potassium
- 130.9 mg / 111.3 mg
- Sodium · market requirement
- Final sodium target is set per destination market. For Canada and the US, the formulation is reviewed against the applicable front-of-pack and sodium-claim thresholds before launch.
- Cook target
- 145–165°F (63–74°C)
- Cooking
- Oven 425–450°F 10–16 min · air fry 390–400°F 7–10 min · deep fry 350°F 2–3 min · convection 400°F ~7 min
Packaging, storage temperature and shelf life are confirmed per the agreed specification.
Options & variations
Indicative configurations for this product line. Pack format, shrimp count, coating, treatment and preparation can be specified to your brief — not every combination is standard, so confirm availability before the first sample.
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Start a sample brief
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The development opportunity
An evidence-based view of why this format exists, where it sells, and what to develop. Product-line counts come from Ecosea's own market scan; market figures are from public sources, linked below.
Market rationaleWhy this format?
Popcorn shrimp is a bite-size, tail-off, IQF format designed to cook from frozen in minutes (sampled packs: oven 425-450F for 10-16 min, air fryer 390-400F for 7-10 min, deep fry 350F for 2-3 min). That combination gives a range a low-commitment, high-frequency entry - a snackable, shareable product that also works as a protein topper - rather than another centre-of-plate item. It sits on a familiar, high-demand base: shrimp is the most-consumed seafood in the United States, and coated-seafood occasions are well established on both sides of the Atlantic.
Where it playsChannel and occasion
The sampled lines point to retail frozen as the core channel in both the US and Canada, spanning small trays/bags of roughly 325-330 g up to 16-18 oz family boxes and a 1.5 lb bag, with several products positioned explicitly for family/value and 'oven-crisp' convenience. Foodservice adjacency is close: brand owners in the set also supply foodservice, and one pack carries a commercial-fryer method. Target occasions: appetiser and party sharing, snacking, and topping tacos, pasta, salads and bowls.
Product propositionWhat to differentiate?
Coating system and its performance: the visible lever is the crumb - panko versus a classic seasoned breadcrumb - but the harder promise is consistency: crispness and adhesion after the intended cook method and after any holding period, plus clean piece separation. Protein and nutrition positioning: sampled packs fall around 7-11 g protein per ~3 oz serving; a credible 'good source of protein' position should be set against the final recipe. Sourcing and a cleaner additive profile: U.S. wild-caught shrimp is recognised as sustainably managed, while several competing packs rely on phosphate moisture-retention agents and sulphite preservatives - a lower-additive specification is a defensible difference.
References
Have an annual development brief?
Share your benchmark, launch window, target cost and intended channel to frame the next evaluation.
Related products
View all products ↗Bring this concept into your development pipeline.
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