Double Crunch Shrimp
Double-crunch shrimp is a texture-led differentiator — a thicker, louder crumb that reads 'premium crunch' on pack. We develop it to your crumb and grade.
Tell us about your market and product requirements.
Product overview
Tail-off shrimp in a two-layer breadcrumb for maximum crunch. Appetiser or main; oven, air fryer or deep fry. Retail box, positioned as an extra-crunch line.
Applications
- Retail frozen
- Foodservice
- Party & sharing
Product information
Reference data for the displayed configuration. Confirm the final specification for your market before launch.
- Species
- Vannamei
- Cut
- Tail-off shrimp
- Coating
- Double breadcrumb (base + coarse outer crumb)
- Ingredients
- Shrimp, Wheat flour, Water, Breadcrumb coating, Vegetable oil, Modified corn starch, Salt, Sugar, Leavening, Spices. See pack for the full list.
- Allergens
- Shrimp (crustacean), wheat
- Basis
- per 100 g / per serving (85 g)
- Energy
- 224 kcal / 190 kcal
- Fat
- 8.2 g / 7 g
- of which saturates
- 1.2 g / 1 g
- of which trans
- 0 g / 0 g
- Cholesterol
- 52.9 mg / 45 mg
- Sodium
- 529.4 mg / 450 mg (20% DV per serving)
- Carbohydrate
- 29.4 g / 25 g
- of which fibre
- 2.4 g / 2 g
- of which sugars
- 1.2 g / 1 g
- Protein
- 7.1 g / 6 g
- Vitamin D
- 0 mcg / 0 mcg
- Calcium
- 23.5 mg / 20 mg
- Iron
- 0 mg / 0 mg
- Potassium
- 0 mg / 0 mg
- Sodium · market requirement
- Final sodium target is set per destination market. For Canada and the US, the formulation is reviewed against the applicable front-of-pack and sodium-claim thresholds before launch.
- Internal temperature
- 145°F (63°C) — follow the pack
- Cooking
- 425°F, 20–22 min, flip after 12 · 400°F, 13–15 min · 350°F, 3–4 min
Packaging, storage temperature and shelf life are confirmed per the agreed specification.
Options & variations
Indicative configurations for this product line. Pack format, shrimp count, coating, treatment and preparation can be specified to your brief — not every combination is standard, so confirm availability before the first sample.
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Start a sample brief
Share your benchmark, launch window, target cost and intended channel to frame the next evaluation.
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The development opportunity
An evidence-based view of why this format exists, where it sells, and what to develop. Product-line counts come from Ecosea's own market scan; market figures are from public sources, linked below.
Market rationaleWhy this format?
Shrimp is already a familiar, frequently eaten seafood, so a breaded shrimp offer does not need to create demand from scratch. The double-crunch format gives a clear sensory upgrade: tail-off shrimp in a two-texture breadcrumb coating, sold frozen and pre-breaded for oven or air-fryer cooking. That combination supports meal, snack and appetizer occasions and a premium crunch cue without requiring a new cooking skill. It lets the product compete on eating experience rather than on commodity shrimp price.
Where it playsChannel and occasion
Core: US frozen retail grocery, in the appetizer/snack and family-meal freezer sets, using a 9 oz (255 g) box with three 3 oz servings. Adjacent: club or mass multipacks; foodservice and pub/bar appetizer menus where consistent, pop-in crunchy shrimp can be baked or fried; and UK/EU frozen retail and foodservice, where prawns and shrimp account for about 8% of out-of-home seafood servings, nearly half through quick-service restaurants.
Product propositionWhat to differentiate?
Crunch architecture: pair a coarse, visible crumb with a finer under-layer and a freezer-to-oven/air-fryer system that resists sogginess; validate crispness after both cooking methods and after 5-10 minutes holding. Coating adhesion and coverage: tune batter, starch and crumb size to reduce blow-off and bare patches, keep pickup and piece count consistent, and manage sodium and clean-label expectations. Format and range discipline: keep tail-off pieces sized for plate coverage and cost control, offer a resealable family pack plus a foodservice pack, and limit flavours to one or two sauce-adjacent variants.
References
Have an annual development brief?
Share your benchmark, launch window, target cost and intended channel to frame the next evaluation.
Related products
View all products ↗Bring this concept into your development pipeline.
Discuss formats, flavours and market requirements with our team.