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Vannamei

Coconut Shrimp

Coconut shrimp is a high-margin, tropical differentiator. We develop it to your coconut crumb, dip and pack — a premium line you can own.

Tell us about your market and product requirements.

Product overview

Butterfly shrimp in sweet coconut-flake breading, IQF. Appetiser or tropical side, almost always with a sweet dip. Party packs to family boxes, with sweet-chili or marmalade dips.

Applications

  • Retail frozen
  • Foodservice
  • Party & sharing

Product information

Reference data for the displayed configuration. Confirm the final specification for your market before launch.

Quick specificationsFormat, count, coating and preparation
Species
Vannamei
Cut
Butterfly, tail-on (torpedo-cut on foodservice)
Coating system
Coconut-flake breadcrumb; panko & coconut option
Dipping sauce
Sweet chili or orange marmalade
Seafood share
~40–50% (some ~44%) — tunable
Ingredients & allergensFormulation and destination-market declarations
Ingredients
Shrimp, Wheat flour, Water, Coconut (flakes, milk, milk powder), Vegetable oil, Modified corn starch, Sugar, Yellow corn flour, Salt, Yeast, Leavening (sodium acid pyrophosphate, baking soda), Whey, Paprika & annatto extract, Sodium phosphate, Sulphiting agents.
Allergens
Shrimp (crustacean), wheat, coconut; milk and soy in some
Nutrition informationPer agreed recipe and serving size
Basis
per 100 g / per serving (85 g)
Energy
247 kcal / 210 kcal
Fat
12.7 g / 10.8 g
of which saturates
4.9 g / 4.2 g
of which trans
0 g / 0 g
Cholesterol
64.7 mg / 55 mg
Sodium
517.6 mg / 440 mg (19% DV per serving)
Carbohydrate
26.3 g / 22.4 g
of which fibre
2.4 g / 2 g
of which sugars
6 g / 5.1 g
Protein
8.2 g / 7 g
Vitamin D
0 mcg / 0 mcg
Calcium
64.9 mg / 55.2 mg
Iron
0.7 mg / 0.6 mg
Potassium
130.5 mg / 110.9 mg
Sodium · market requirement
Final sodium target is set per destination market. For Canada and the US, the formulation is reviewed against the applicable front-of-pack and sodium-claim thresholds before launch.
Cooking instructionsFrom frozen, for the displayed configuration
Cook target
145–165°F (63–74°C)
Cooking
Oven 400–450°F 12–17 min · air fry 350–400°F 7–10 min · deep fry 350°F 2.5–3.5 min
Packaging & storagePack format, storage temperature and shelf life

Packaging, storage temperature and shelf life are confirmed per the agreed specification.

Options & variations

Indicative configurations for this product line. Pack format, shrimp count, coating, treatment and preparation can be specified to your brief — not every combination is standard, so confirm availability before the first sample.

Pack format
  • Retail box / bag (per pack)Standard
  • Family / value pack (500 g)
  • Foodservice bag (1 kg)
  • Bulk carton (10 kg)
Shrimp count (per lb)
  • 26/30Standard
  • 31/35
  • 36/40
Cut / shape
  • ButterflyStandard
  • tail-on (torpedo-cut on foodservice)
Coating / batter
  • Coconut-flake breadcrumbStandard
  • Custom coating on request
Treatment
  • Raw IQFStandard
  • Glazed (10%)
  • Glazed (20%)
  • Blanched
Sauce / seasoning
  • Seasoning baked into the coatingStandard
  • Separate toss-in sauce on request
Preparation
  • Air fryStandard
  • Oven bake
  • Deep fry
  • Pan cook

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For product development teams

The development opportunity

An evidence-based view of why this format exists, where it sells, and what to develop. Product-line counts come from Ecosea's own market scan; market figures are from public sources, linked below.

Market rationaleWhy this format?

Coconut shrimp combines the plate presence of a butterflied shrimp with the crunch and sweet-savoury appeal of a coated appetizer. The butterfly cut gives a wide, even surface for coconut flake adhesion and a generous look on the plate, while the coating performs in the oven or air fryer. Shrimp is a core import category in the U.S. - 1.7 billion pounds were imported in 2023, and shrimp represented 26% of the value of U.S. edible seafood imports - so coconut breading adds a distinct point of difference inside an already high-volume category.

Where it playsChannel and occasion

Primarily retail frozen seafood and appetizer sets in the U.S. and Canada, with 8-10 oz and 1.5 lb packs and 255-315 g Canadian packs. Sauce-included kits (sweet chili or marmalade) suit party and appetizer occasions; sauce-free and bulk packs suit foodservice, delis and prepared-meal operators. The format also works beyond the starter occasion - tacos, po'boys, salads and rice bowls.

Product propositionWhat to differentiate?

Sugar, sodium and label story are the first lever: retail packs show a wide spread in added sugar and sodium, so a coconut shrimp that keeps the sweet-savoury profile with lower added sugar and sodium, and a short, real-coconut-forward label, can stand apart. Second, crunch that survives the oven: panko-plus-coconut or coarse-flake systems, strong adhesion and reliable cook-from-frozen performance (about 7-17 minutes). Third, pack architecture: clear count and grammage, sauce-in versus sauce-out options, and matched retail/foodservice specifications.

References

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