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Vannamei

Karaage Shrimp

Karaage (ebi karaage) is the Japanese-style fried shrimp for Asian menus and izakaya concepts. We produce it pre-fried and IQF for finish-from-frozen foodservice.

Tell us about your market and product requirements.

Product overview

Bite-size shrimp in a seasoned crisp coating, pre-fried and IQF. Izakaya-style snack, appetiser, bento component. Bulk foodservice/export packs (1 kg, 1 kg × 8).

Applications

  • Retail frozen
  • Foodservice
  • Party & sharing

Product information

Reference data for the displayed configuration. Confirm the final specification for your market before launch.

Quick specificationsFormat, count, coating and preparation
Species
Vannamei
Style
Japanese-style fried shrimp (karaage/ebi karaage)
Cut
Bite-size shrimp / baby shrimp
Format
Pre-fried, IQF, finish from frozen
Ingredients & allergensFormulation and destination-market declarations
Ingredients
Typical build (no supplier panel published): Shrimp, Wheat flour, Water, Starch (potato/corn), Vegetable oil, Seasoning (garlic, ginger, soy, pepper), Salt, Sugar, Leavening.
Allergens
Shrimp (crustacean), wheat
Nutrition informationPer agreed recipe and serving size

Nutrition information is available on request for the agreed recipe, serving size and destination market.

Cooking instructionsFrom frozen, for the displayed configuration
Cooking
350°F (175°C), ~2–3 min from frozen · 400°F, 8–10 min
Packaging & storagePack format, storage temperature and shelf life
Pack
Bulk foodservice/export (1 kg, 1 kg × 8)

Options & variations

Indicative configurations for this product line. Pack format, shrimp count, coating, treatment and preparation can be specified to your brief — not every combination is standard, so confirm availability before the first sample.

Pack format
  • Retail box / bag (per pack)Standard
  • Family / value pack (500 g)
  • Foodservice bag (1 kg)
  • Bulk carton (10 kg)
Shrimp count (per lb)
  • 26/30Standard
  • 31/35
  • 36/40
Coating / batter
  • Specialty batterStandard
  • Custom coating on request
Treatment
  • Raw IQFStandard
  • Glazed (10%)
  • Glazed (20%)
  • Blanched
Sauce / seasoning
  • Seasoning baked into the coatingStandard
  • Separate toss-in sauce on request
Preparation
  • Pan cookStandard
  • Oven bake
  • Air fry
  • Deep fry

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For product development teams

The development opportunity

An evidence-based view of why this format exists, where it sells, and what to develop. Product-line counts come from Ecosea's own market scan; market figures are from public sources, linked below.

Market rationaleWhy this format?

Karaage shrimp pairs a familiar protein with a prepared, coated format built for freezer-to-fryer and air-fryer routines. US per-capita seafood consumption was 19.1 lb in 2023, with about 80% of supply imported, and UK coated-seafood value is nearly 50% higher than nine years ago. A karaage-style seasoning and a craggy, double-crunch coating can deliver a differentiated bite versus standard breaded shrimp, while the pre-fried, portioned format keeps preparation to a reheat step.

Where it playsChannel and occasion

US foodservice is the clearest fit: appetizer, pub/bar, Asian casual, sushi-adjacent and chain LTO menus, where small, shareable, high-crunch items work well. US retail and club stores can carry 1 kg frozen appetizer packs; UK/EU retail can place it in frozen coated seafood; Asian specialty retail in Singapore/SE Asia and export foodservice in Korea are adjacent channels. Occasions include starters, buffets, rice bowls, wraps, bento and late-night snacking.

Product propositionWhat to differentiate?

Coating and flavour system: karaage-style seasoning, batter adhesion and crunch retention through fry, air-fry and hot-hold, so it is not just a generic crumb. Shrimp specification: species, size/count per kg, tail-on/off, whole baby shrimp versus formed pieces, and visible shrimp identity, which drive price tier and menu positioning. Pack and operational fit: 1 kg retail versus 1 kg x 8 foodservice, pre-fried versus raw breaded, cook yield/time, HACCP/export certification, and sauce-pairing or air-fryer instructions that make the product easier to sell.

References

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